Starting or running a startup company presents many challenges for entrepreneurs no matter what your service or product. You don’t just flip a switch and have the flood gates open. It takes some understanding and some work to get the needle to move and to gain ranking in search engine optimization rankings. If you want better SEO and your site is built using WordPress you’re off to a good start, if you decide to use a plugin tool like Yoast SEO you”ll get a much bigger boost (it analyzes your webpage for a keyword focus).
It’s important to remember some key points to getting better SEO:
1) Identify your Audience
The first step in any SEO campaign should always be determining who the intended audience of your good or service is. While it’s easy to simply focus on your business as the driving force behind your SEO operations, it always helps to be a more specific in your approach. By selecting a certain product as the core keyword of your campaign, you will be able to attract more traffic than otherwise.
2) Keyword Focus
Although your focused keyword may not have a hundred and one uses, you should always try to be as forward thinking as possible when considering other optional keywords. Sometimes the search term that Google looks for may not be the same one that you would have typed when looking for it yourself. You should always do research to find other ways that web surfers may try to look up your product or service.
3) Page-to-Page Linking
A well-designed website funnels users from page to page effortlessly by interlinking relevant pages to one another. Even the less visited pages of your site will see more traffic – as a result, you will gain better domain authority and a higher place among the search engine rankings.
4) Dynamic Keywords
Search trends change as much as social ones do, so there’s never a guarantee that one term will consistently prove effective. Always be on the lookout for other applicable keywords that may bring traffic to your website.
5) Establish your Business on Social Media
Social media is an increasingly popular way to generate website traffic. As the number of people following your company continues to increase, so too will the potential customers that may frequent your business’ site. No matter how big or small your organization may be, you can never have enough followers.
6) Constantly Create Original Content
Increasing your web traffic and domain authority is only the first step, while getting potential customers to your site is the first goal, giving them a reason to stay is vitally important. Original content, such like a weekly blog or community activities, can help capture an audience and convince them to continue interacting with your site – until a sale is made.
7) Consider Pay-Per-Click
PPC advertisements are a decent way to drive site traffic volume in the early stage of website development. Should you feel your monthly analytics aren’t showing the numbers you want to see, consider supplementing them with PPC work.
8) Patience is Key
Yes, search engine optimization and better SEO practices can lead to dramatically improved site traffic and search engine rankings, but they do take time. After having built up momentum and established your company as a significant online presence, your website’s analytics will rise sharply. However, getting there may sometimes take a month or two. One should always keep this in mind throughout the duration of the campaign.