Print is not dead, Long Live Print

Your Marketing Pal Print

Lots of small businesses have moved away from print marketing over the last ten years. Print got a bad rap as being more expensive and less effective than digital marketing …

creative brief

Creative brief and how to use it

Your Marketing Pal creative

During my 30+ years of working with clients, advertising agencies and design companies, I’ve been surprised how often there is no creative brief to detail requirements & expectations. This sometimes …