Reasons to place greater value on graphic design:

First impressions

You only get one chance to make a first impression. Whether it’s your website or with your logo in an email, potential customers are going to judge your business in seconds. High-quality graphic design gives your business instant credibility — and that alone is worth a lot.

Tells your story

It’s important that people get a feel for what your business does even if they’ve never heard of it. Good graphic design creates the right image in the customers’ mind.

Differentiator

We all face tough competition, and to set ourselves apart, we only have a few differentiators that include: price, quality, and customer service. Graphic design is another big way for a small business to stand out.

Conversion

Graphic design isn’t just about making things look pretty; good design should be compelling. A well designed website directs visitors to take action, like clicking on a “buy” button, a well designed brochure engages the viewer and keeps them reading. When it’s done right – it should deliver measurable results.

Branding

It makes your company memorable by providing consistency across every touch point. Good graphic design uses consistent application of colors, fonts, and images – to create same tone and feel across everything produced. This gives customers the same experience – visiting your website, reading your brochure, or opening your emails.

Saves time & money

Spending a little more up front can save time & money in the long run. When you don’t have time & money to take graphic design seriously from the beginning, you’ll likely face a design overhauls sooner than you expect — and in some cases, more than once. Good design has longevity. Paying for really good design one time is usually less expensive than paying for subpar design several times. Not to mention, redesigning your image over and over wastes time – and destroys your brand equity.

Try to think of your graphic design as an investment in your brand.


So your ready to get creative… don’t just dive in without a plan. Consider your options… and think through all your needs – near & long term. How do you plan to handle revisions? How much of your own time do you plan to spend? You really have four options when you need graphic design:


1. Do-it-yourself

This is an easy trap to fall into – you don’t have to find a designer and maybe it seems like you’ll save time & money. But if you’ve never done creative before, or don’t have the skills & tools to pull off – it probably isn’t going to work for you. Also, its not easy to change directions later – you end up losing time & money – along with any brand equity that you could have built. Tell me more…

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2. Online Design Contests

This can be fun & exciting, create a contest and offer a reward – you get a whole bunch of designers (from all around the world) competing for your project. That sounds pretty cool doesn’t it – and it can yield a logo or project you’re happy with. But what about your reoccurring needs & how are you going to build a strong brand? Tell me more…

3. Freelance Designers

Since this is where I come from – I am going to recommend connecting with the right designer – that you can build a working relationship with. Whether a specialist or a one-stop full-service designer (which generally is more efficient & consistent for brand). The single source method can save you a lot of grief. Spend a little more effort to find the right one. Tell me more…

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4. Boutique Agencies

If you have the budget and want to hire a whole team to work with – then cool. There are some really top-notch creatives out there – with hip studios & tons of talent, but you better plan to add a zero to your budget. Even though you hire a team, it often takes longer to get things done and the process gets more complicated. Maybe some day!

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graphic design

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So you’re ready to move forward…

If you’ve decided it’s probably time to find a freelance designer that your business can work with – then here are some helpful tips to find the right one.


You just don’t have the money to hire someone – and really feel like you can do-it-yourself – that’s cool. I totally understand budgetary limitations and the need to get stuff done quickly – so there’s a bunch of great resources and really helpful advice here for you.

Liking the idea of online design services

Maybe you don’t have many needs right now, and you just need a logo or maybe a project – you don’t really want to have to search for a freelancer designer. It’s very popular to post projects online, and can provide good cost effective results for many small startups. There’s help and suggestions for finding best ones.