Seems like more and more small businesses seem to prefer social media marketing to other marketing channels, whether they are trying to get more exposure, connect with customers, or working to improve online reputation, expand brand reach, increase sales, or grow their professional network. Social Media can provide a low-cost way to really get some traction with your small business marketing efforts. Here are 6 social media tips for your small business:
Tip #1: Use profiles like a landing pages for your brand. When it comes to online branding, creating social media profiles are really important. – they rank highly in search engine results when people search your name. Think of each social media profile as a landing page for your brand – maybe the first encounter someone is going to have with your brand – and make it great and have your visitors want to know more about you.
Tip #2: Grow your professional network One of the most important social networks, where every businesses should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that provides information – who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are on. A LinkedIn company page is also a free marketing tool and if used correctly, can be an highly effective one.
Tip #3: Build customer relationships: Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. People are much more likely to make a purchase from a small business after they interact with them on Twitter, so you want to be on Twitter if that’s the social network your customers are on — with over 200 million users, there’s a good chance your customers are on Twitter.
Tip #4: Sell your products & services: You have the opportunity to connect with potential customers during the research phase with social media monitoring and engagement tactics. Don’t just throw offers out there, that won’t necessarily generate much of a following by itself, you need to connect and gain trust first – then start selling.
Tip #5: Facebook can improve customer support: Providing customer support can get expensive and time-consuming. With social media networks like Facebook, you are have an outlet to solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or to provide feedback.
Tip #6: Manage brand reputation: Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a face to your company, which will give more trust to your brand.