Do you know what’s driving leads/sales to your website? Google Analytics can tell you. Many small businesses neglect to get Google Analytics set up, let alone pull meaningful data. This easy to follow guide will take you through the set-up process and help you understand how your website’s performing. If you have a website for business use, then you need Google Analytics.
What every website owner needs to know:
- How many people visit your website?
- Where do your visitors live?
- What devices are your visitors using?
- What websites send traffic to your site?
- What marketing tactics drive the most traffic to your site?
- Which pages on your site are most popular?
- How many visitors have you converted into customers?
- Where did your converting visitors come from and go on site?
- How can you improve website’s speed?
- What blog content do your visitors like most?
How you get Google Analytics on your website
Set up your Google Account
If you already have a Google account that you use for other services like Gmail, Google Drive, Google Calendar, Google+, or YouTube, then you should use that Google account or you’ll need to create a new one.
This should be a Google account you plan to keep forever and that only you have access to. You can always grant access to your Google Analytics to other people down the road, but you don’t want someone else to have control over it. Don’t let anyone (your web designer, web developer, web host, SEO person) create your Google Analytics account under their account so they can “manage” it for you. If you ever part ways, they will take all yourdata with them, and you will have to start all over.
Install your tracking code
Click the Get Tracking ID button. You’ll get the Google Analytics terms & conditions, that you have to agree to. Then you get your Google Analytics code. This needs to be installed on every page of your website. Installation depends on the type of website you have – if you have a WordPress site, some of the themes have an area to apply code to your entire site, or you can use Google Analytics by Yoast plugin to easily install your tracking code – no matter what theme.
Set up your goals
After you install your tracking code on your website, you will want to configure your Goals setting. Goals tell Google Analytics when something important has happened on your website. If you have a website where you generate leads through a contact form, you will track a thank you page where visitors end up after they submit contact info. Or, if you sell products, you will track a confirmation page where customers land after they have completed a purchase.
Get Your Google Analytics Reports
Once you start getting in Google Analytics data, you can begin learning about your website traffic. When you first log in, you will be taken to your Audience Overview report, from there you can access over 50 reports including:
- Audience reports
- Acquisition reports
- Behavior reports
- Conversion reports
Google Analytics is an incredibly powerful digital marketing tool – and it’s free. It can get pretty complicated and what we covered here is just the tip of the iceberg. You should check out Google’s Analytics Academy as a place to get a handle on it. The more you use it, the better you will get with it. You can start using secondary dimensions, conversion reports, and more. Just don’t over analyze, it’s better to look a trends to make decisions and conclusions.