So What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the practice of increasing the quantity & quality of website traffic that you gain through organic results in search engines. Google (or any search engine) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring back key pieces of information to the search engine to build a huge index, which is then fed through an algorithm that tries to match all that data with a query. It then serves up what it thinks the user is looking for, most of the page is organic (or unpaid) results and parts are paid search or ads that match your search (when you click on one of those ads – the advertiser pays), read more about PPC.
Mobile traffic keeps increasing and local search engine optimization can help your business be found by individuals that can turn into store visits, phone calls, or even instant online purchases. Mobile search is important to Google, it knows if your website is mobile friendly – if it’s not they may not show you in results.
Why does your website need SEO?
The vast majority of web traffic is driven by search engines like Google, Bing, and Yahoo. When done right – SEO can deliver nonstop organic traffic that would cost you a boat load of money if it was PPC. Search queries carry extraordinary value and target traffic that provides exposure, publicity, and revenue like no other channel. Investing in SEO can produce exceptional ROI compared to other types of marketing.
To perform better in search engine listings, your content should be in HTML text format. Images, Flash files, Java applets, and other non-text content are often ignored or and should include alt text to tell search engines what else is on your pages.
Crawlable Link Structures
Search engines also need to see links in order to find content in the first place. A crawlable link structure is one that lets the crawlers see the pathways of your website. Many sites make a critical mistake structuring their navigation in ways that search engines can’t access, making it hard to get pages listed in the index.
Can you do SEO yourself?
Depending on your time commitment and willingness to learn, along with the complexity of your website, you might need expert help. If your site runs on WordPress you already have a big advantage, and if you add a plugin like Yoast SEO (all-in-one SEO solution for WordPress) you can easily do it yourself with a little effort and the help Yoast provides.
Get traffic for your site without spending a bunch of money
With a strong SEO strategy in place you can increase the odds of potential customers locating your website and engaging with your business. They are searching for businesses, reviewing products, learning about companies, and even buying stuff – all from the comfort of their home, or on the go from a mobile device. If you want to be found online then you need SEO.